Research and Publiction at Dr. V. N. BRIMS Thane College

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Research & Publications



1. 2018-19

FACULTY PUBLICATION: SCOPUS Indexed (Accepted Paper)

1 Trends of Puffery in Advertising – a Bibliometric Analysis" Krunal K. Punjani Marketing Benchmarking: an International Journal 2019 14635771


FACULTY PUBLICATION: UGC APPROVED Journals


Sr No Title of Paper Name of the Author/s Department of the Teacher Name of Journal Year of Publication ISBN/ISSN Number
1 Influence of Cause-Related Advertising on Consumer Behavior Towards FMCG Brands Krunal K. Punjani Marketing International Journal of Management, Technology And Engineering 2019 ISSN : 2249-7455
2 Drivers Of Performance Of SME Enterprises: An Exploratory Study Of India Dr Nitin Joshi and Dr Meenakshi Malhotra Entrepreneurship International Journal of Advance & Innovative Research 2019 ISSN 2394-7780
3 Raymond reimagine- a Case Study Dr. Smita Jape and Dr. Pallavi Chandwasker Marketing International Journal of Emerging Technology and Innovative Research 2019 ISSN 2349-5162
4 Impact of GST on Education Industry Prof Kanchan Akshay - Ajanta 2019 2277-5730
5 Paperless Mobile Ticket Booking UTS Application: An exploratory study of region Thane Dr. Meenakshi Malhotra Marketing International Journal JETIR (International Journal of Emerging Technology and Innovative Research) 2019 ISSN 2349-5162
6 Factors Influencing Distribution Planning Vibhuti Save Operations International Journal of Advance and Innovative Research 2019 ISSN 2394 - 7780
7 A Critical Study Of The Performance Of Private Indian Banks Post Initial Public Offering: (From the year 2005 TO 2010) Dipti Periwal Finance International Journal of Advance and Innovative Research 2019 ISSN 2394 - 7780
8 Study of Rising Benchmark 10-year bond yield and its relevance to economic factors Dr.Smita Jape  Finance Journal of Management (JOM) 2018 ISSN Print:   2347-3940
9  A Review on Neuromarketing as an emerging field in consumer research Dr. Pallavi Chandwaskar  Marketing International Journal of Management Technology and Engineering 2018 ISSN: 2249-7455
10 Study and Analysis of the trends of Financial Objectives of Mumbai Based Companies  Dr.Smita Jape   Finance  Journal of Management Research and Analysis 2018 ISSN:-2394-2770
11 Comparative Analysis of the Perceptions of Consumers and Retailers Towards Britannia Biscuits  Krunal K. Punjani, Mahesh Bhanushali & Santosh Palde   Marketing International Journal of Management, IT & Engineering (UGC Approved Journal) 2019 ISSN: 2249-0558


FACULTY PUBLICATION: JOURNAL with ISSN

1 Student’s Perception About Technology in Education  Dr. Nitin Joshi   Management SRUJAN 2019 2456-4079
2 Sustainable Development through Financial Inclusion of Women in India  Gauri Heble   Finance SRUJAN 2019 2456-4079
3 Study on Impact of Mobile Advertising on Consumer Behaviour  Dr. Nitin Joshi  Marketing SRUJAN 2019 2456-4079
4 Study of Inventory Control and Working Capital of Textile Company in Thane Dr. Smita Jape Finance SRUJAN 2019 2456-4079


STUDENTS PAPER PUBLISHED

UGC Approved

1 Paperless Mobile Ticket Booking UTS Application: An exploratory study of region Thane Aarti Vikmane    Marketing International Journal JETIR (International Journal of Emerging Technology and Innovative Research) 2019 ISSN 2349-5162
2 Demonetization and its impact on Indian economy.  Shrushti Ahire and Shrushti Kamat   Finance AJANTA 2019 ISSN 2277-5730
3 Priyadarshini Taxi Services: An innovation in women empowerment Priyanka Entrepreneurship AJANTA 2018 ISSN 2277-5730


JOURNAL with ISSN


1 Study of Inventory Control and Working Capital of Textile Company in Thane Yash Sharma    Finance SRUJAN 2019 2456-4079
2 Turbulence in Global Currency Shrushti Ahire Finance SRUJAN 2019 2456-4079


2. Year 2017-18


Sr No Name of the faculty Title of the paper Title of the proceedings of the conference Name of the conference National / international Year of Publication ISBN/ISSN number of the proceeding
1 Save Vibhuti Value creation-Instigating lean thinking at DR VN BRIMS Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
2 Kanchan Akshay “Trends in Human Resource” with special reference to Human Capita Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
3 Punjani Krunal & Bhanushali Mahesh Book Review: Three Box Solution – A Strategy for Leading Innovation, Govindarajan V. Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
4 Agnihotri Deepak Building Knowledge Societies Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
5 Moghe Sandeep Smart Campus Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
6 Dr. Nitin Joshi A Study On Purchase Intentions Of Consumer Towards Shopping Of Online Apparel Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
7 Kanchan Akshay Impact Of CSR Activities On Employees Work With Special Reference To Indian Banking Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
8 Prabhu Ruchi & Save Vibhuti To Study The Effect Of 3PL On Consumer Behaviour With Respect To E-Commerce Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
9 Dr. Satvinder Singh Bedi A Study Of Consumer Behaviour Towards OTC Drugs Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
10 Bhanushali Mahesh & Periwal Dipti Designing The Distributor Evaluation Criteria With Reference To The Indian Consumer Durable Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
11 Agnihotri Deepak Re-Inventing Corporate Information Technology Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
12 Punjani Krunal & Bhanushali Mahesh Heralding Industry 4.0 – The New Challenges Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
13 Chandwaskar Pallavi An Exploratory Study Of Educational And Work Productivity Mobile Application Usage Among B-School Students And Academicians In Mumbai Region Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
14 Heble Gauri Information Technology In Indian Banks-A Review Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
15 Dr. Ravindra Limaye Best Of Times, Worst Of Times- Case Study on B.E.S.T. Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079


3. 2016-2017

Sr No Title Name of the Faculty Name of the Journal Published Month & Year
1 Dialogue Marketing through Social Media : An Overview of Airline Industry Akshay A. Vyavahare “Parivartan" (ISBN) SIESCOMS Jan 2017
2 Reducing Operational Cycle Time using SMED Technique Vibhuti Save SAARJ-An International Multidisciplinary Research Journal Jan 2017
3 Sericulture – An entrepreneurial spark for Indian farmer Vibhuti Save Srujan Feb 2017
4 India - A Rising Enterprise for Gaming Industry Akshay A. Vyavahare SRUJAN" (ISSN) DR VN BRIMS Feb 2017
5 Long Run Performance of Indian IPO and its correlation to Equity markets Dipti Periwal SIMSR International Finance Conference (SIFICO) Jan 2017
6 Designing the Distributor Evaluation Criteria with reference to the Indian Consumer Durable Industry Dipti Periwal International Conference -Collaborative Business Management: Enhancing Business Stability Through Collaborations’ Mar 2017
7 Study Of Investor’s Approach Towards Mutual Funds Dr.Smita Jape Srujan: Multidisciplinary Research Journal Feb 2017
8 Fostering the Indian Market for Luxury Brands- Luxepolis, a destination for Luxury needs. Prof Kanchan Akshay and Prajakta Galvankar Srujan- A Multidisciplinary Journal Feb 2017
9 A Case Study on the Food Tech Start-Up in India Krunal K Punjani Srujan Feb 2017
10 Identification of critical factors for vendor selection and evaluation with special reference to Indian Pump OEMs Prof Mahesh Bhanushali Srujan Feb 2017
11 Market Research On Consumer Buying Behaviour For Microwave Ovens In Thane District Prof Mahesh Bhanushali International Journal of Research in IT and Management(IJRIM) Jan 2017
12 The role of social entrepreneurs in changing the water crisis in India. Dr. Satvinder Singh Bedi and Sheba George Global Journal for research analysis Jan 2017
13 An Employee's Search for Meaning: Understanding the Underlying Motives that Drive an Employee to Work for an Indian Startup. Dr. Dr. Satvinder Singh Bedi and Vaibhav Rajendra Patil. Srujan Feb 2017


4. 2015-16

Sr No Title Name of the Faculty Name of the Journal Published Month & Year
1 Need, Issues & Impact of Microfinance on Living Conditions of People- A Case Study of SHG, Mf in Thane) Dr.Smita Jape International Journal of Management and Development Studies (IJMDS) Jul 2016
2 Impact of changes of macroeconomic environment on management education( with focus on subjects of finance Dr.Smita Jape Srujan: Multidisciplinary Research Journal Feb 2016
3 Dividend Policies, Practises and its Application in Mumbai Based Corporate Houses” Dr.Smita Jape International Journal of Financial Management Oct 2016
4 Indian Tourism Industry and its Changing Trends Kanchan Akshay and Priya Sengupta Srujan- A Multidisciplinary Journal Feb 2016
5 A study on the impact of Digitization on Human Resource (HR) functions: HR Professionals' Perspective. Kanchan Akshay and Sheba George SAARJ- An International Multidisciplinary Research Journal Dec 2016
6 A Study on Innovative Strategies applied for the Marketing of Gold Jewellery with Special reference to Thane Region Krunal K Punjani Emerging Trends in Innovation & Sustainable Business Practices Sept 2016
7 Survey To Find Out Percentage Market Share Of Each Brand Of Home Appliances In Shahapur, Titwala, Ulhasnagar Areas And Study Of Dealer Influence On Purchase Decisions Prof Mahesh Bhanushali GLOBAL JOURNAL FOR RESEARCH ANALYSIS June 2016
8 Significance of Integrated Management Practices for Indian Refineries Prof Mahesh Bhanushali Sruajn Feb 2016
9 Analysis of Changing Trends in Management Education Dr. Satvinder Singh Bedi and Sheba Georg Srujan Feb 2016
10 A Study of Organizational Citizenship Behaviour and Job Satisfaction Among Teachers Tambe Sukhada and Deuskar Aditi Srujan : A multidisciplinary journal 2016
11 Mobile Marketing Sunil Saxena CENTUM Feb 2016
12 Emerging Trends in Hospital Marketing Sunil Saxena Scholarly Research Journal for International Studies March 2016




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