Research and Publiction at Dr. V. N. BRIMS Thane College

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Research & Publications


Books  authored by Faculty members :Figure No.6.8.b

Date

Faculty

Title of Book

Publisher

ISBN No

30th Dec 2022

Prof. Mahesh Bhanushali

Automobile Engineering Fundamentals

Notion Press

979-8885465700

16th Feb 2022

Prof. Vibhuti Save

Logistics Management

Vikas Publishing House Pvt Ltd

978-93-5453-464-5

2019-20

Dr. Nitin Joshi

Service Operation Management: Towards Excellence

 

Himalaya Publishing House

978-91-5453-237-5

2019-20

Dr. Smita Jape

Financial Management Practices of India Inc.

 

Himalaya Publishing House

978-91-5453-464-5

16th Feb 2022

Dr. Pankaj Nandurkar

Packaging and Distribution management

Vikas Publishing House Pvt Ltd

978-93-5453-400-3 

2021

Dr.Vijay Bedekar

Dr.Nitin Joshi

Dr.Guruprasad Murthy

 

Entrepreneurship Management

Writers Choice Delhi

978-81-951246-0-2

 

List of Research Work at V.N.BRIMS Table  6.8 a

Sr.No.

 

 

 

 

 

 

Year

 

 

 

 

 

 

 

 

 

2019-2020

2020-2021

2021-2022

1

Research papers

18

16

13

2

Scopus Indexed Papers

1

4

10

3

SRUJAN Journal

4th Volumes

5th Volume

6th Volume

4

Papers in Srujan Journal

3

7

3

5

Books

2

 

 

3

5

6

Journal club Presentations

Up-to this year

64

69

 

76

7

List of chapters by faculty

1

 

 

1

17

8

Research articles in news papers,Journal and Websites

20

 

 

33

43

9

Research volumes till 2018

 

 

 

10

----

----

10

Monographs internal VPM and DR.V.N. BRIMS 

Till 2018

40

-------------

--------

 

List of Research Papers Table  6.8 (b) 2019-2020(18)papers

Faculty Name

SCOPUS/ ABDC/ UGC LISTED/ ISSN

Journal Name/ Publisher Name

Title of Research Paper/ Case Study/ Book/ Article

Prof. Krunal K. Punjani

SCOPUS

Benchmarking: an International Journal

Trends of Puffery in Advertising – a Bibliometric Analysis"

Prof. Mahesh Bhanushali

UGC Listed

Studies in Indian Place Names

Impact of services on customer satisfaction with special reference to G.P Parsik Sahakari Bank

Prof. Krunal K. Punjani and Prof. Mahesh Bhanushali

UGC Listed

International Journal of Management, IT & Engineering

Comparative Analysis of the Perceptions of Consumers and Retailers Towards Britannia Biscuits

Prof. Mahesh Bhanushali and Prof. Krunal K. Punjani

UGC Listed

International Journal of Management, Technology And Engineering

Influence of Cause-Related Advertising on  Consumer Behavior Towards FMCG Brands

Dr. Nitin Joshi and Dr. Meenakshi Malhotra

UGC Listed

International Journal of Advance & Innovative Research 

Drivers Of Performance Of SME Enterprises: An Exploratory Study Of India

Dr. Smita Jape and  Dr. Pallavi Chandwaskar

UGC Listed

International Journal of Emerging Technology and Innovative Research

Raymond reimagine- a Case Study

Prof. Kanchan Akshay

UGC Listed

Ajanta

Impact of GST on Education Industry

Dr. Meenakshi Malhotra

UGC Listed

International Journal JETIR (International Journal of Emerging Technology and Innovative Research)

Paperless Mobile Ticket Booking UTS Application: An exploratory study of region Thane

Prof. Vibhuti Save

UGC Listed

International Journal of Advance and Innovative Research

Factors Influencing Distribution Planning

Prof. Dipti Periwal

UGC Listed

International Journal of Advance and Innovative Research

A Critical Study Of The Performance Of Private Indian Banks Post Initial Public Offering: (From the year 2005 TO 2010)

Dr.Sreedharan Menon

UGC Listed

International Journal of Advance and Innovation Research

“Impact of Point of Sale Promotion on cigarette consumption”,

Dr.Sreedharan Menon

UGC Listed

International Journal of Advance and Innovative Research

To Study The Awareness Of The Indian Investors In Indian Capital Markets With Respect To Mumbai

Dr. Arloph Johnvieira

ISSN

SUPPLY CHAIN PULSE

supply chain disruptions and challenges in India due to COVID 19

Dr.Sreedharan Menon

ISSN

Ahemadabad:Excel India Publishers, New Delhi

Women Entrepreneurship at MSME and the impact of cultural norms: A Study. Sustainability & Business 

Dr. Smita Jape

ISSN

Maharashtra Economic development cell Digest

Underwirting Economy through  education

Dr. Nitin M. Joshi

ISSN

SRUJAN

Study on Factors Affecting Effectiveness of Hybrid Learning

Dr. Pallavi Chandwaskar

ISSN

SRUJAN

Impact of Technology on Consumer Preference Towards Refrigerator

Dr. Shreedharan Menon

ISSN

SRUJAN

Impact of Price Factor on Cigarette Consumption

 

List of Research Papers 2020-2021 Table 6.8 (c)(16)papers

 

 

 

 

Faculty Name

SCOPUS/ ABDC/ UGC LISTED/ ISSN

Journal Name/ Publisher Name

Title of Research Paper/ Case Study/ Book/ Article

Prof. Kala Mahadevan

SCOPUS

Indian Journal of Marketing

Trends in Electronic Word of Mouth Research: A Bibliometric Review and Analysis

Prof. Krunal Punjani

SCOPUS

Journal of Advances in Management Research

Impact of Advertising Puffery and Celebrity Trustworthiness on Attitude and Purchase Intent: A study on Indian Youth

Prof. Mahesh Bhanushali

SCOPUS

Journal of computational and theoretical Nanoscience

A Bibliometric Study on Purchase and Technology Transfer with reference to Industrial Equipment's

Prof. Kala Mahadevan

SCOPUS

International Journal of Integrated Supply Management

A bibliometric analysis of trends in electronic service quality research over two decades

Dr. Smita Jape

UGC Listed

International Journal of Management, IT & Engineering (IJMIE)

Bank Consolidation: Pre & Post Merger financial performance of State Bank of India

Dr. Pallavi Chandwaskar and Dr. Smita Jape

UGC Care List

Journal of Arts Humanities and Social Science

Crisis Management Strategies to mitigate the Global Covid-19 pandemic: The Indian Scenario

Dr. Nitin Joshi

ISSN

Journal of Critical Reviews

Predicting the Operational Efficiency of Sinhagad Express

Dr. Nitin Joshi

ISSN

Pensee Journal, Vol. 51, Issue 01 – 2020-21

Perception towards Green Products among Youths of Mumbai

Dr. Meenakshi Malhotra

ISBN (Under process of Getting SCOPUS indexed)

IGI Global

Government Policies During Lockdown: Indian vs. International Perspective

Dr. Nitin Joshi

ISSN

SRUJAN

Effect of Demographics on the Effectiveness of Hybrid Learning

Dr. Smita Jape

ISSN

SRUJAN

The study of pre and post effect of Non Banking Financial Company’s crises in India

Mahesh Manohar Bhanushali, Sandeep Moghe

ISSN

SRUJAN

Understanding the Expectations of rural management students (age 21- 25) with reference to 21 employment and retention

Dr. Meenakshi Malhotra

ISSN

SRUJAN

The Perception of Consumer Towards Online Payment System

Prof. Krunal Punjani

ISSN

SRUJAN

Impact of online and offline Advertising on Purchase Intent for Consumer Durables

Dr. Pallavi Chandwaskar

ISSN

SRUJAN

A Study of Factors Influencing Online Shopping of Electronic Products 74 In Present Scenario

Siddhesh S. Soman

ISSN

SRUJAN

Sector-wise impact on Gross State Domestic Product of Top 3 states in India

 

List of Research Papers 2021-2022 Table 6.8 (d)papers  (13):

Faculty Name

SCOPUS/ ABDC/ UGC LISTED/ ISSN

Journal Name/ Publisher Name

Title of Research Paper/ Case Study/ Book/ Article

Prof. Siddhesh Soman and Prof. Krunal Punjani

SCOPUS

Asian Journal of Management Cases

Financial Crisis at Jet Airways Limited: Turnaround or Bankruptcy

Prof. Krunal Punjani and Prof. Kala Mahadevan

SCOPUS

Foresight

Augmented and virtual reality in apparel industry: a bibliometric review and future research agenda

Prof. Kala Mahadevan

SCOPUS

Benchmarking

Omnichannel retailing: a bibliometric and network visualization analysis

Dr. Nitin Joshi and Dr. Meenakshi Malhotra

SCOPUS

EJTIR

Assessing adoption intention of electric vehicles in India: The mediating role of government policies

Prof. Kshitiza Pandey and Prof Kala Mahadevan

SCOPUS

Vision - the Journal of Bussiness Perspective,  Sage Publications

"Indian tourism industry and covid 19 - a Sustainable Recovery framework in a post pandemic Era"

Prof. Kshitija Pandey

SCOPUS

FIIB - Business Review - Sage Publications

Trends in Destination Choice in tourism research: A 25 year bibliometric review

Dr. Smita Jape

SCOPUS

International Journal of Management

Study and analysis of selected stocks of banking sector listed on BSE/NSE, India  during crisis

Prof. Krunal Punjani and Prof. Kala Mahadevan

SCOPUS

Education and Information Technology

Transitioning to online learning in higher education: Influence of Awareness of Covid-19 and Self Efficiency on Perceived Net Benefits and intentions

Prof. Krunal Punjani and Prof. Kala Mahadevan

SCOPUS

Education and Information Technology

Transitioning to online learning in higher education: Influence of Awareness of Covid-19 and Self Efficiency on Perceived Net Benefits and intentions

Prof. Kanchan Akshay

SCOPUS

Turkish Online Journal of Qualitative Inquiry

 A study on Impact of Covid 19 on an Employee's Work Culture

Dr. Pallavi Chandwaskar

ISSN

SRUJAN

A study of factors affecting selection of digital education platforms by students

Mr. Siddhesh Soman

ISSN

SRUJAN

Performance of selected pharma stocks during Covid 19 pandemic

Dr. Smita Jape

ISSN

SRUJAN

Fundamental analysis- A case of MGL

 

Articles Published :

 

Name of the faculty

Title of the Article Chapters published

Name of the Journal

Dr. Smita Jape

Underwriting Economy through Education 

Maharashtra Economic development cell Digest

ISSN No: 2581-995X

Dr. Arloph Johnvieira

Supply Chain Disruptions and Challenges in India due to COVID 19

Supply Chain Pulse Magazine; ISSN No : 0975-7015

Dr. Nitin Joshi, Dr. Pallavi Chandwaskar

 

Udyog Anubhav Patrika

November 2020

Dr.Smita Jape

Union Budget

article published in free press journal on “2 nd February 2021

 

and Mr. Vaibhav Pandit

 

Udyog Anubhav Patrika”November 2020

 

List of Chapter (17)

Name of the faculty

Title of the book/chapters published

Title of the Chapters of Book

Dr. Arloph Johhvieira

Entrepreneurship Management

Prolegomena

Dr. Sreedharan Menon

Entrepreneurship Management

The 12 ‘dots’ of Compliance to Create an Entrepreneurship

Sekhar Velagaleti

Entrepreneurship Management

Business Models for Start-Ups

Dipti Periwal

Entrepreneurship Management

Importance of Choice of Location for Start-Ups

Dr. Pallavi Chandwaskar

Entrepreneurship Management

Marketing Strategy for Start-Up: Segmentation, Targeting, Positioning and Differentiation

Dr. Meenakshi Malhotra

Entrepreneurship Management

Market Research for Start-Up

Krunal Punjani

Entrepreneurship Management

Digital Marketing for Start-Up

Mahesh Bhanushali

Entrepreneurship Management

Personal Selling for Start-Up

Dr. Nitin Joshi

Entrepreneurship Management

Creating Value through Marketing and Customer Understanding

Siddhesh Soman

Entrepreneurship Management

Sources of Finance for a Start-Up

Dr. Smita Jape

Entrepreneurship Management

Financial Planning for Start-Up

Kanchan Akshay

Entrepreneurship Management

Talent Management for Enterprise

Vibhuti Save

Entrepreneurship Management

Managing Quality

Sandeep Moghe

Entrepreneurship Management

Usage, Application and Selection of Technology

Kshitija Pandey

Entrepreneurship Management

Innovation and Start-Up

Kala Mahadevan

Entrepreneurship Management

Risk Assessment and Risk Management in Start-Ups

Bipin Lokhande

Entrepreneurship Management

Wayusaka Innovations Pvt. Ltd – a Retrospect of an Entrepreneur

 

8.8.2. Reviewer and Editorial member:

List of Journals for which faculty members are Reviewers  :-

Ø  Indian Journal of Finance and Banking, (ABDC listed journal)

Ø  Asian Journal of Management Cases (Scopus Indexed Journal)

Ø  Empirical Economics Letters (ABDC listed journal)

Ø   International Journal of Business

Ø  Innovation and Research (IJBIR)

Ø  International Journal of Finance and Accounting

Ø   Journals Journal of Knowledge and Learning (IJKL)

Ø  Journal of Critical Review

Ø  Advances in in Science, Technology and Engineering Systems Journal (ASTESJ)

 

1. 2018-19

FACULTY PUBLICATION: SCOPUS Indexed (Accepted Paper)

1 Trends of Puffery in Advertising – a Bibliometric Analysis" Krunal K. Punjani Marketing Benchmarking: an International Journal 2019 14635771


FACULTY PUBLICATION: UGC APPROVED Journals


Sr No Title of Paper Name of the Author/s Department of the Teacher Name of Journal Year of Publication ISBN/ISSN Number
1 Influence of Cause-Related Advertising on Consumer Behavior Towards FMCG Brands Krunal K. Punjani Marketing International Journal of Management, Technology And Engineering 2019 ISSN : 2249-7455
2 Drivers Of Performance Of SME Enterprises: An Exploratory Study Of India Dr Nitin Joshi and Dr Meenakshi Malhotra Entrepreneurship International Journal of Advance & Innovative Research 2019 ISSN 2394-7780
3 Raymond reimagine- a Case Study Dr. Smita Jape and Dr. Pallavi Chandwasker Marketing International Journal of Emerging Technology and Innovative Research 2019 ISSN 2349-5162
4 Impact of GST on Education Industry Prof Kanchan Akshay - Ajanta 2019 2277-5730
5 Paperless Mobile Ticket Booking UTS Application: An exploratory study of region Thane Dr. Meenakshi Malhotra Marketing International Journal JETIR (International Journal of Emerging Technology and Innovative Research) 2019 ISSN 2349-5162
6 Factors Influencing Distribution Planning Vibhuti Save Operations International Journal of Advance and Innovative Research 2019 ISSN 2394 - 7780
7 A Critical Study Of The Performance Of Private Indian Banks Post Initial Public Offering: (From the year 2005 TO 2010) Dipti Periwal Finance International Journal of Advance and Innovative Research 2019 ISSN 2394 - 7780
8 Study of Rising Benchmark 10-year bond yield and its relevance to economic factors Dr.Smita Jape  Finance Journal of Management (JOM) 2018 ISSN Print:   2347-3940
9  A Review on Neuromarketing as an emerging field in consumer research Dr. Pallavi Chandwaskar  Marketing International Journal of Management Technology and Engineering 2018 ISSN: 2249-7455
10 Study and Analysis of the trends of Financial Objectives of Mumbai Based Companies  Dr.Smita Jape   Finance  Journal of Management Research and Analysis 2018 ISSN:-2394-2770
11 Comparative Analysis of the Perceptions of Consumers and Retailers Towards Britannia Biscuits  Krunal K. Punjani, Mahesh Bhanushali & Santosh Palde   Marketing International Journal of Management, IT & Engineering (UGC Approved Journal) 2019 ISSN: 2249-0558


FACULTY PUBLICATION: JOURNAL with ISSN

1 Student’s Perception About Technology in Education  Dr. Nitin Joshi   Management SRUJAN 2019 2456-4079
2 Sustainable Development through Financial Inclusion of Women in India  Gauri Heble   Finance SRUJAN 2019 2456-4079
3 Study on Impact of Mobile Advertising on Consumer Behaviour  Dr. Nitin Joshi  Marketing SRUJAN 2019 2456-4079
4 Study of Inventory Control and Working Capital of Textile Company in Thane Dr. Smita Jape Finance SRUJAN 2019 2456-4079


STUDENTS PAPER PUBLISHED

UGC Approved

1 Paperless Mobile Ticket Booking UTS Application: An exploratory study of region Thane Aarti Vikmane    Marketing International Journal JETIR (International Journal of Emerging Technology and Innovative Research) 2019 ISSN 2349-5162
2 Demonetization and its impact on Indian economy.  Shrushti Ahire and Shrushti Kamat   Finance AJANTA 2019 ISSN 2277-5730
3 Priyadarshini Taxi Services: An innovation in women empowerment Priyanka Entrepreneurship AJANTA 2018 ISSN 2277-5730


JOURNAL with ISSN


1 Study of Inventory Control and Working Capital of Textile Company in Thane Yash Sharma    Finance SRUJAN 2019 2456-4079
2 Turbulence in Global Currency Shrushti Ahire Finance SRUJAN 2019 2456-4079


2. Year 2017-18


Sr No Name of the faculty Title of the paper Title of the proceedings of the conference Name of the conference National / international Year of Publication ISBN/ISSN number of the proceeding
1 Save Vibhuti Value creation-Instigating lean thinking at DR VN BRIMS Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
2 Kanchan Akshay “Trends in Human Resource” with special reference to Human Capita Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
3 Punjani Krunal & Bhanushali Mahesh Book Review: Three Box Solution – A Strategy for Leading Innovation, Govindarajan V. Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
4 Agnihotri Deepak Building Knowledge Societies Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
5 Moghe Sandeep Smart Campus Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
6 Dr. Nitin Joshi A Study On Purchase Intentions Of Consumer Towards Shopping Of Online Apparel Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
7 Kanchan Akshay Impact Of CSR Activities On Employees Work With Special Reference To Indian Banking Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
8 Prabhu Ruchi & Save Vibhuti To Study The Effect Of 3PL On Consumer Behaviour With Respect To E-Commerce Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
9 Dr. Satvinder Singh Bedi A Study Of Consumer Behaviour Towards OTC Drugs Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
10 Bhanushali Mahesh & Periwal Dipti Designing The Distributor Evaluation Criteria With Reference To The Indian Consumer Durable Industry Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
11 Agnihotri Deepak Re-Inventing Corporate Information Technology Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
12 Punjani Krunal & Bhanushali Mahesh Heralding Industry 4.0 – The New Challenges Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
13 Chandwaskar Pallavi An Exploratory Study Of Educational And Work Productivity Mobile Application Usage Among B-School Students And Academicians In Mumbai Region Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
14 Heble Gauri Information Technology In Indian Banks-A Review Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079
15 Dr. Ravindra Limaye Best Of Times, Worst Of Times- Case Study on B.E.S.T. Srujan Technology & Management in Knowledge Society - Innovate, Integrate & Inspire National 2018 ISSN: 2456-4079


3. 2016-2017

Sr No Title Name of the Faculty Name of the Journal Published Month & Year
1 Dialogue Marketing through Social Media : An Overview of Airline Industry Akshay A. Vyavahare “Parivartan" (ISBN) SIESCOMS Jan 2017
2 Reducing Operational Cycle Time using SMED Technique Vibhuti Save SAARJ-An International Multidisciplinary Research Journal Jan 2017
3 Sericulture – An entrepreneurial spark for Indian farmer Vibhuti Save Srujan Feb 2017
4 India - A Rising Enterprise for Gaming Industry Akshay A. Vyavahare SRUJAN" (ISSN) DR VN BRIMS Feb 2017
5 Long Run Performance of Indian IPO and its correlation to Equity markets Dipti Periwal SIMSR International Finance Conference (SIFICO) Jan 2017
6 Designing the Distributor Evaluation Criteria with reference to the Indian Consumer Durable Industry Dipti Periwal International Conference -Collaborative Business Management: Enhancing Business Stability Through Collaborations’ Mar 2017
7 Study Of Investor’s Approach Towards Mutual Funds Dr.Smita Jape Srujan: Multidisciplinary Research Journal Feb 2017
8 Fostering the Indian Market for Luxury Brands- Luxepolis, a destination for Luxury needs. Prof Kanchan Akshay and Prajakta Galvankar Srujan- A Multidisciplinary Journal Feb 2017
9 A Case Study on the Food Tech Start-Up in India Krunal K Punjani Srujan Feb 2017
10 Identification of critical factors for vendor selection and evaluation with special reference to Indian Pump OEMs Prof Mahesh Bhanushali Srujan Feb 2017
11 Market Research On Consumer Buying Behaviour For Microwave Ovens In Thane District Prof Mahesh Bhanushali International Journal of Research in IT and Management(IJRIM) Jan 2017
12 The role of social entrepreneurs in changing the water crisis in India. Dr. Satvinder Singh Bedi and Sheba George Global Journal for research analysis Jan 2017
13 An Employee's Search for Meaning: Understanding the Underlying Motives that Drive an Employee to Work for an Indian Startup. Dr. Dr. Satvinder Singh Bedi and Vaibhav Rajendra Patil. Srujan Feb 2017


4. 2015-16

Sr No Title Name of the Faculty Name of the Journal Published Month & Year
1 Need, Issues & Impact of Microfinance on Living Conditions of People- A Case Study of SHG, Mf in Thane) Dr.Smita Jape International Journal of Management and Development Studies (IJMDS) Jul 2016
2 Impact of changes of macroeconomic environment on management education( with focus on subjects of finance Dr.Smita Jape Srujan: Multidisciplinary Research Journal Feb 2016
3 Dividend Policies, Practises and its Application in Mumbai Based Corporate Houses” Dr.Smita Jape International Journal of Financial Management Oct 2016
4 Indian Tourism Industry and its Changing Trends Kanchan Akshay and Priya Sengupta Srujan- A Multidisciplinary Journal Feb 2016
5 A study on the impact of Digitization on Human Resource (HR) functions: HR Professionals' Perspective. Kanchan Akshay and Sheba George SAARJ- An International Multidisciplinary Research Journal Dec 2016
6 A Study on Innovative Strategies applied for the Marketing of Gold Jewellery with Special reference to Thane Region Krunal K Punjani Emerging Trends in Innovation & Sustainable Business Practices Sept 2016
7 Survey To Find Out Percentage Market Share Of Each Brand Of Home Appliances In Shahapur, Titwala, Ulhasnagar Areas And Study Of Dealer Influence On Purchase Decisions Prof Mahesh Bhanushali GLOBAL JOURNAL FOR RESEARCH ANALYSIS June 2016
8 Significance of Integrated Management Practices for Indian Refineries Prof Mahesh Bhanushali Sruajn Feb 2016
9 Analysis of Changing Trends in Management Education Dr. Satvinder Singh Bedi and Sheba Georg Srujan Feb 2016
10 A Study of Organizational Citizenship Behaviour and Job Satisfaction Among Teachers Tambe Sukhada and Deuskar Aditi Srujan : A multidisciplinary journal 2016
11 Mobile Marketing Sunil Saxena CENTUM Feb 2016
12 Emerging Trends in Hospital Marketing Sunil Saxena Scholarly Research Journal for International Studies March 2016




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